On this week’s episode, we welcome public relations CEO, Justin Breen. Justin is the author of the #1 International Best Selling book, Epic Business. His public relations firm, BrEpic, is as creative as it is spelled. BrEpic is the solution for entrepreneurs who are tired of being the best-kept secret out there. Justin’s firm helps them get validity and credibility by getting them into the highest-level news outlets. BrEpic comes up with viral, thought-provoking stories for companies that the media cannot ignore. By investing in their stories, BrEpic clients are able to attract investors and even employees which help to take their businesses to the next level.
Justin talks about how his brain operates in such a way that it is able to simplify everything – like his business advice: the right mindset attracts the right network and creates the right opportunities. His extreme confidence comes from working his mindset like a muscle. Justin also shares with us:
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The difference between leaders and managers
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How he has developed his impenetrable mindset
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His Kolbe score
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And so much more
Listen in to hear Justin talk more about himself and how he creates value for high-performing people!
Mentioned in this episode:
Transcript
Justin Breen: The ultimate simplification pattern for me because all my brain does is simplify things and turn them into patterns. My number one favorite thing is, is if you have the right mindset, it attracts the right network and it creates the right opportunities.
Voiceover: You’re listening to the Vibrant Leadership Podcast with leadership speaker and consultant Nicole Greer.
Nicole Greer: Welcome to another episode of the Vibrant Leadership Podcast. My name is Nicole Greer and I am the vibrant coach. I am absolutely delighted to have a colleague and a fellow Strategic Coach person with me today. Justin Breen is the CEO of the PR firm BrEpic Communications and the author of the number one international best selling book, Epic Business. Justin is hardwired to seek out and create viral thought provoking stories that the media craves and he finds the best stories when he networks with visionary entrepreneurs, which he hung out with a huge one this afternoon, and executives who understand the value of investing in themselves and their businesses. Justin is an extremely active member of the entrepreneurs organization’s Strategic Coach and here’s your clue to who he hung out with Abundance 360 and he has an incredible global network of visionaries and exceptional businesses. So welcome to the show, Justin Breen.
Justin: You know, 4385 plus 8671 equals collaborative greatness. So I’m excited to see where this conversation goes.
Nicole: Okay, well clue my listeners into what you’re talking about.
Justin: They don’t know what I mean. Now, that’s our that’s our Kolbe scores. K o l b e A index is the top test for entrepreneurs in the world. And it’s the Bible of Strategic Coach, which is the top guru for entrepreneurs in the world, which we’re both in. So Kolbe score.
Nicole: Yeah, that’s awesome. That sounds okay. So, let’s, let’s go down that bunny trail for a minute. So I took the Kolbe, you took the Kolbe. We were introduced to it, and you have really put this tool in your toolbox. So tell us a little about the Kolbe and why an entrepreneur or a leader should actually use this assessment.
Justin: Yeah, sure, I’m happy to do that. So I take a lot of tests and, and since since I’ve been in school and out of school, I’m 43. So a lot of tests. That’s by far the most important test I’ve ever taken in or out of school. And I’m 100% simplifier, meaning I hear bla bla bla bla bla and immediately simplify things. That’s how my my brain works. And Kolbe is the top test for entrepreneurs in the world for two reasons. Because I simplify everything one, every time I understand I need someone who understands what that score is, or it’s taken it, it’s 100% of the time a higher level of conversation. So that’s one.
Two, it’s the Bible of Strategic Coach, which is the top entrepreneurial organization in the world. And so in Strategic Coach on your name tag, it’s your name, the industry you’re in, so mine would be marketing or whatever. And then it’s your Kolbe score. And Kolbe score, it’s not your personality, it’s how your brain works. It’s the your brain strengths. And most entrepreneurs at the highest level have scores similar to yours, where you have an eight Quick Start, boom, boom, boom, boom, boom, boom, boom, which is very high, and then a three follow through so you have very little follow through. So you know, that’s it. So usually people with those scores have to hire a lot of people otherwise nothing will get done. So I’m the very, very, very, very, very, very, very rare entrepreneur that has high Quick Start, boom, boom, boom, boom, boom, and high follow through. So I just say it, do it, say it, do it, say it, do it, I hit the gas, pump the brakes at the gas, pump the brakes, and just just get stuff done. I don’t have to hire a million people.
And I love talking to eight to nine quickstarts you’re in a quick start because it just just get stuff done. Just get stuff done, get stuff done, get stuff done. And I do not talk to a lot of people with a lower quickstart and higher follow through because they take forever to make a decision and then they will constantly pester you with follow through so that’s annoying. And so I like high quickstarts lower follow through.
Nicole: Well I’m glad I’m in your favorite category that makes me very happy. And I have a you know I have one who as we as we say in Strategic Coach, I have one who in her name is Terry and she is the follow through queen.
Justin: What is her Kolbe?
Nicole: Wow, I would I couldn’t tell you the let the numbers right now right off the top of my head but I will tell you, she gets it done and she does ask me 4000 questions but you know what
Justin: You need that people with your Kolbe score must have that otherwise nothing would get done. That’s how that’s why I like Kolbe so much because I immediately understand how someone’s brain works.
Nicole: Yeah, yeah, but I know she’s follow through. I couldn’t tell you the exact numbers because I’m a quick start and I don’t memorize things like that. But she is awesome. And she gets it all done. And she, and her name’s Terry and I love you Terry where ever you are.
Justin: Terry probably loves you too, because um, you’re the visionary and Terry’s the integrator. So every visionary needs an integrator, and every integrator needs a visionary. So that’s, I just happen to be someone who is a visionary who can integrate, which is very rare, but that’s just how my brain works.
Nicole: Yeah. And so that’s why I have you on the Vibrant Leadership Podcast, as you’re very rare. Well, I am so interested in finding out about your business. And then, you know, I’m wondering how important is public relations to leaders? You know, I, I’m not sure that people really make the connection between oh, a leader has to have really good PR. Would you share with us what a leader needs to know about good PR?
Justin: Yeah, I’m really excited for this conversation. And just as background, Peter Diamandis, who’s one of the top entrepreneurs in the world just asked me the same question for the entire abundance 360 community.
Nicole: That’s who he met with all afternoon.
Justin: Dr. Peter Diamandis is the top I mean, again, this is the creme de la creme de la creme. And he asked me the exact same question. And the reason how this happened is I’m the abundant I’m in abundance 360 at the summit level, and 99% of abundance 360 members at that level are running 10 million to $10 billion companies. Okay, so then they let me in there, because I made a big investment to be in that room and my mindset, networker at the highest world class. Okay, so I was at the summit event. And Bill Gross was one of the speakers. Who is Bill Gross? Bill Gross has started more than 150 businesses in his lifetime. 150 businesses, okay, and probably more than any entrepreneur ever. And so at the end of his presentation, he goes, oh, I wish more entrepreneurs would invest in their storytelling, because it’s a good way to attract investors, employees, all that kind of stuff. And I go, I stopped, I’m like.
Nicole: Wait. This totally triggered your writing brain, right?
Justin: Well I go, oh, I’ll lead a storytelling session. So I lead to storytelling such for the entire year, right. So most people, they have ideas and they don’t execute. I don’t have a ton of ideas. But if I do have a good one, I will execute on it. Because I have high quickstart. And high follow through it gets executed. And so that background led to that presentation, which I’m very thankful for. And it’s the same question that you just asked, because this is again, this is the top entrepreneur, maybe ever 150 businesses, and he said I wish more entrepreneurs would understand the value of storytelling. And so I give a presentation about that.
Nicole: That’s awesome. Well, dare I ask. Can you tell us what you told the group today?
Justin: Oh, yeah. Happy to. Yeah, so PR, right. So I was a journalist for 20 years and created my entire business model based on how PR firms annoyed me for 20 years. So I just saw a problem created solution problem solve successful global company. I actually don’t know what PR firms do other than annoy journalists. I was I was annoyed by PR firms for 20 years, and created my entire business model based on being annoyed by press releases hundreds of times a day from people I didn’t know. So my firm just created a solution to that problem. So all I hear over and over and over because I’m a simplifier.
And I hear the same thing over and over and over from the top entrepreneurs in the world is we’re tired of being the best secret out there. We are tired of being the best secret, right? Right. So all my firm does is helps those entrepreneurs get validity and credibility at the highest level by being in the highest level news outlets on a global level. So all I hear over and over is we’re tired of being the best secret. We want to be a news and media at a high level to create validity and credibility for our brand, to attract investors to attract employers or keep employees to let people know what we’re doing. And it’s not about ROI. It’s not about sales. It’s about getting in front of the right people, the right eyeballs to make the right connections. That’s what media is really about.
Nicole: That’s awesome. That’s awesome. So in your book, Epic Business, what what do you what is? What do you share with leaders that helps them be more successful? How can I build an epic business?
Justin: Yeah, thanks for asking that. So a lot of people write books, and they’re meaningless because there’s no meaning behind them. Again, I don’t do a lot of things. But if I do something, it has to be at the highest level because otherwise, what’s the point? So very thankful you asked that. Epic Business is an international bestseller in six countries. It’s number one for entrepreneurship in the US and Chris Voss who wrote Never Split the Difference, did the foreword. So anyone who knows anything about anything knows who Chris Voss is, or has read Never Split the Difference. And he’s in Strategic Coach, by the way, as well. So there was never an attempt to write the book at all. And so for my company’s 30 month anniversary, which was October 16, 2019, I published a list of 30 things I had learned in my company’s first 30 months. From some of the top entrepreneurs in the world.
And so I think at the time, I think I had 37,000, 38,000 followers on social media, and people were like, oh, you have to write a book on this. You have to write a book, people are printing out the list because it was pre COVID. And they’re bringing that list to meetings. I’m like, okay. People at the highest level told me to do something, I just do it. So signed with one of the top micro publishers in the United States, wrote the book in 43 days it came out in May of last year, and it’s, it’s each one of those 30 things is a chapter in the book and it’s just boom, boom, boom, boom, boom. It’s just like because I started this company with zero business background. And four years now I have a global company that only works with the top people on the planet. So each one of those things is something I learned and actually implemented it. Executed it.
Nicole: Yeah. And so, you know, listeners, I want you to pay very close attention. Justin keeps saying the same thing over and over again, right. Which is, get your idea and then execute it.
Justin: Execute. Ideas are meaningless without execution.
Nicole: Yes, right. That’s right. And so as my daddy would say, Justin, you got to quit farting around. You got to get stuff done.
Justin: Yeah, that’s, that’s, I don’t have time to waste time. And I don’t have time for vampires. And all I do is simplify everything. Right. So directness, attracts greatness and repels nonsense. That’s why I’m so direct, because I don’t have time for nonsense or people that blah, blah, blah, and don’t do anything about it. And I’ll give you some background here. So you can kind of understand where my brain came from. So I brought this up for the 360 presentation as well.
Nicole: Okay. Tell us what that is.
Justin: Yeah. So it’s record. So this is my most important lesson, my most cherished possession. I get very emotional when I talk about it. But so my father was 61 when I was born, and my mom was 27. So the 34, 34 year difference, right?
Nicole: Oh, my goodness.
Justin: Right. So my entire life is oh, my goodness, that actually happened. That’s right. There’s a big difference between oh my goodness, and wow. And oh, my goodness. And wow, that actually happened. So mine’s the latter. And so my father was a soldier in World War II, he became an attorney in the Nuremberg Trials came from nothing, and wound up becoming the president of an insurance company. Okay, so. So when he was in World War II, he was in the battle the Hurtgen Forest, and he this is his diary from the battle the Hurtgen Forest.
Nicole: Oh, my goodness.
Justin: Right. Oh, my goodness, that actually happened. So this diary is one of the greatest things ever written. And he died when I was 13. He’d be 105 now if he was alive, and I write exactly like he does, I found it after he died. So I write just boom, boom, boom, boom, inform and entertain, inform and entertain, inform and entertain before there’s no fluff, none of this garbage just so I write exactly like he does. This is why it’s my most cherished possession. It’s a it’s this fascinating connection that I have with him. And I’m so thankful it survived all these years. And so my mom was 27 when I was born, 34 year difference, right?
So in my late fifty, ahh in my dad’s late 50s, he was driving on an expressway, and a drunk driver went across the median and hit him head on. The drunk driver was killed instantly. My dad broke every bone in his body, but he survived. But my dad was shot down nine times in World War II survived all of them. Obviously, one of the passages in his diaries, he talked about getting in a plane without a parachute, because that would weigh down the plane and the plane’s engine stopped and they miraculously landed. But so that’s that type of details in the diary, but so he survived the car accident, and my mom was his nurse. So my mom literally nursed him back to health. And most of my day, is talking to the highest performing entrepreneurs on the planet.
So every Monday through Friday, I talk to five to 10 of the highest performing entrepreneurs on the planet because they’re the only ones who understand what I’m talking about. And I’ve never met anyone in my entire life with more hustle than my mom ever. She’s the ultimate survive and thrive no excuses, that my mom has been through more than anything I’ve ever met anyone in my life has not been through more than my mom. And so you combine that that endless hustle with my dad’s storytelling brain, to shot down nine times on a battlefield, coming from nothing became president of insurance company then you just combined that and here I am. That’s why there’s no excuses. Only investment period.
Nicole: And so I’m sitting here thinking with your writing skills, perhaps a script for Hollywood is in his in his in the future? What do you think about that? Should we we should do this 34 year difference? Dad’s, the whole World War II getting in the accident, moms hustle, and then out pops Justin. And then he has five more, I just totally seen it being an epic movie.
Justin: Epic movie. There you go. Epic movie’s the name of that. I am supposed to be on a Hollywood tv show called The Real Fake show. And this is this is true. This is there’s an actual article about this. You can look that up.
Nicole: Okay, tell us what it is , again. The article.
Justin: It’s called the real fake show. So it’s a show that’s has real celebrities, and half of it’s real and half of it’s fake. So that’s why it’s called the real fake show. So I have an interesting sense of humor in a weird brain. And I just do. So I’m like an 80 year old soul. I’m 43. But I’m an 80 year old soul because again, my dad if he was alive would be 105. So it really I should be 80, or born in the 40s or whatever. And in the body of a 43 year old and I have the childish mentality of maybe a four or five year old I’m like a child and my son is or my wife has three sons. Our eight and six year old and then me. So I’m like a child.
Nicole: I will say I was, I was looking at your social media and I saw, I saw the children standing on top of the dining room table.
Justin: That’s the table. I cleaned it up. But yeah, so like, if you’ve my kids are six and eight, our favorite movie is, Revenge of the Nerds. So that is definitely not an appropriate movie for an eight and six year old, but I don’t care because that’s how I was raised. Also, like my dad would show us Platoon in 48 hours. Beverly Hills Cop when I was when I was a child because that he did you know if you didn’t know what he was doing, you know, an older man with you came from nothing battlefield and all that stuff. So. So if you had seen the movie Animal House, me watching my children by myself, that’s what our house would look like, in about 20 minutes. It’d just be destroyed. Because I don’t you know, I can barely take care of myself, let alone my children. But we have a good time.
Nicole: I bet that’s right. I bet that’s true. Well, you know, you’ve got such this simple, yet poignant look at how things should be done. How would you define leadership?
Justin: You know, Nicole, that’s one of the best questions anyone’s ever asked me. I cannot thank you enough for asking that. And then simplifying it, because everything in my life is simplifying it. Everything. I actually don’t like to talk about myself, unless I’m doing an interview like this, I’d rather just get results, just less talk, just get stuff done. And the ultimate simplification pattern for me, because all my brain does is simplify things and turn them into patterns. My number one favorite thing is, is if you have the right mindset, it attracts the right network, and it creates the right opportunities. I will say that again. If you have the right mindset and attracts the right network, and it creates the right app opportunities.
So I am a leader at the highest level, I would be the worst manager ever. I can’t manage. I mean, I don’t want to manage anyone. I’m the leader. And there’s a very big difference between a leader and a manager. And leaders are the ones I work with my my firm works with, they all have three attributes in their mindset, only three, because when you have these three attributes, you can only be one of two types of people because my brain simplifies everything and sees patterns. That’s how my break. So the three attributes, which make the greatest leaders to answer your question, are visionary, abundance, investment, I will say those three again, visionary, abundance investment, when you have those three attributes in your mindset, you can only be one of two types of people.
One, you’re running a high six figure to 10 figure US dollar business, you see your family whenever you want to, and you do what you like to do and what you’re good at. Or you’re going to be one of those people, you’re not there yet revenue, profit wise, but you will be because you have that mindset. So it eliminates what do you cost or charge. It eliminates scarcity and eliminates nickel and dime and eliminates the and just eliminates all that nonsense. It eliminates all the nonsense and just attracts the greatness. And all my company is is 10s of 1000s of people on a global level that think like that. So there’s no sales, there’s no funnels, there’s no gimmicks, it’s just creating value for the highest performing people. And then they create value for me because I have the right mindset that attracts the most confident the best people and they create opportunities for me. That is all it is.
Nicole: Yeah. I love it. I love it. So he said that, that the best leaders in the world, or leadership is the right mindset, and then looking for the opportunities. Is that correct? Did I get it right?
Justin: Well, so yes, yes. If you have the right mindset attracts the right network, and that creates the right opportunities. That was so right. Yeah. So but essentially, that’s correct. So I just work on my mindset every day. And all I have is extreme confidence. It’s an impenetrable mindset. And all that does is attract other confident people. And people that are confident are not arrogant. They’re repelled by arrogance. They’re just confident and arrogant people think they’re great at everything. I’m actually terrible at almost everything. Terrible. But in terms of connecting people on a global level, getting people news to the highest level I’m a world class genius. So all that does is attract other world class geniuses in their particular, whatever they’re geniuses at, and they don’t have time for bs nonsense. They just want someone who’s direct and confident. Period.
Nicole: Yeah. And so we talk a lot about unique ability. So you said I’m not very good at many things, but I am dying to know. Is it writing and storytelling?
Justin: Yes. Oh, okay. Great. Perfect. That’s a great question. So yeah, so my unique ability. My entire purpose in life is to be a super connecting, connecting superhero for every visionary abundance, investment mindset entrepreneur and share their stories with the world. So besides hanging out with my family, that’s all I do. So 100% of my day, if I’m not hanging out with my family is in my unique ability. So what does that mean? One I work zero hours every week. None of this is work for me. This is actually fun, lucrative and very easy for me. It’s not work at all. Two it only attracts other people that get it, and it repels everyone else.
And I don’t care because those people, they’re, they’re not going to do anything, they’re going to be idea idea idea with no execution. So I only work with the people that execute and make the investment. Because at the highest level, there are no excuses only the investment period, there’s no there are no excuses. You either make the investment or you make an excuse. I just don’t work with anyone that makes an excuse.
Nicole: Yeah. So, you know, you’re kind of answering my next question, which is what is the biggest challenge for leaders today? And so what I’m hearing you say, is people who are arrogant, you know, if you if you get your ego in the way, you’re unclear about what your highest and unique ability is. And, you know, if you don’t have this idea of being a visionary, having an abundance mindset, right, you’re going to be in trouble for sure. Well, you know, I’m thinking that there’s a special listener out there right now, Justin, who’s listening in and they’re like, you know, this guy has got his his head in the game.
So how did you? You know, I know, we know, you’re this unique combination of Mom, you know, strive and thrive. And Dad, you know, the war hero and the president of the insurance company, but, you know, how did you like have your awakening? Or when did you realize, you know, that this whole thing is about abundance? When did you get there? And what advice would you give to somebody so that they could have this incredible mindset that you have? How do I get there? If I’m not there yet?
Justin: Yeah, that’s a great question. So you’re either born like someone like me, or you’re not. So most people, I, I started my company four years ago with zero business background zero, reached out to 5000 people to get my first five clients. So one out of 1000 said, Yes. 999 no’s for every yes. So most people can’t do that. Because they’re not, they’re not meant to be and that’s fine. The world needs more integrators than visionaries, because otherwise, nothing would get done. So you’re either born highest level, like Steve Jobs was born to the Steve Jobs. Right. Okay. So that, so let’s make that very clear.
That said, and this is what you asked, I just treat my brain like a muscle. Okay. So like an endurance runner works on running or whatever, I just treat my brain like a muscle. So what does that mean? So I barely watch any TV, the TV that I watched his motivational YouTube or Strategic Coach type videos. I listen to tons of motivational podcasts like this one, I read all these great books, I’m in three of the top entrepreneurial groups in the world, because when you’re in a room with people like that, you become someone like that. And so when you start a company, this is one of the chapters in my books, it takes two full years to really figure it out. So I was always meant to be this person. But at the two year mark, it really started to kind of sink in. And that’s when I joined Strategic Coach and entrepreneurs, organization and abundance 360.
And then I really started working on my mindset at that point. And so every day, I just treat my brain like a muscle and constantly work on my mindset. And essentially, it’s an impenetrable mindset. And again, all that does is attract other people with this type of mindset. And again, those people are either running high six figure to 10 figure business, they see their families whenever they want to, and they do what they like to do what they’re good at, or they’re going to be one of those people and it eliminates everything else. Because most people are they’re going to be that person. And that’s fine. It’s just my company’s only works with those type of people.
Nicole: Yeah, that’s awesome. Yeah. So what’s on your bookshelf right now? What are you reading right now that is helping you work that brain muscle, give us some tips so we can, you know, get in the same kind of shape that you are in? We definitely need to have your book tell us the name of your book again, and where we can find it. And then tell me what you’re reading.
Justin: And I’ll just show you my book. Here it is. I was showing Dr. Peter too and his community but it’s yes, that’s Epic Business.
Nicole: I love it.
Justin: Thanks. But so my number one favorite book is Blue Fishing. Fishing by Steve Sims. So why is that? Why is that number one. Okay, so Steve Sims who’s Steve Sims, right? So Steve Sims is Irish lineage. UK, he was a bricklayer right? But he realized he wasn’t a bricklayer. So who is Steve Sims? If you want to hang out with Elton John for a day or, you know play golf with Tiger Woods, you call Steve Sims’ company. That’s what he does the highest level concierge on the planet. Dan Sullivan, I believe for his 70th birthday.
Steve Sims is planning his party. I believe that’s still the case. I know. He mentioned that on his podcast. Again, Dan Sullivan is the co founder of Strategic Coach. And Dan’s the greatest entrepreneurial coach has ever lived. So Steve Sims knew he wasn’t a bricklayer. He’s direct as I am. He’s even more direct. And his story is his book is brilliant Blue Fishing. And again, no excuses only results, and he’s the ultimate no excuse all results human. If he is human and very grateful to have Steve in my life. He’s a great guy.
Nicole: That’s awesome. I’m wondering if you know the name Mike Hernacki. He wrote a little book called How To Get Everything You Ever Want. Have you ever heard that one?
Justin: No. I’d like to see that though.
Nicole: Well, it’s kind of a it’s kind of an oldie moldy. But I like I like all those. And in there, Mike Hernacki, he talks about the fact that the greatest character trait anybody can have is willingness. And I’m sensing that that is Justin Breen’s number one, character one, right? Yeah. Number one, and he says willingness is the ability to do what needs to be done without reservation, refusal or judgment.
Justin: Right. So right. Okay.
Nicole: Don’t you love it?
Justin: Yeah. So and there’s a thing called Gallup, g a l l u p Strength Finders, right? Right. Okay, so my top two are Activator Maximizer. Activator, willingness, maximizing. So activator, zero to 20%. At the started, activate, get it done, maximize at the end, maximize to the top level. That’s the ultimate results. First results, less results, results, results, results, results, results. And number three is achiever By the way, so activator, Maximizer. Achiever. Those are my Those are my top three Gallup Strength Finders. So one, willingness either, right, so good, just get it done. So that’s why I don’t understand. You know, and this kind of answers your other questions or dovetails on them.
A lot entrepreneurs get into trouble because they try to be everything for everyone. No, no, no, no, no, no, no, my company is white. Again, and again. I’ll say it again. Yeah. So entrepreneurs or people in general, they try to be everything for everyone. No, no, no, no, no, no, no. My company is one genius superpower thing for one type of person. And that’s it. So if you don’t want that fine, because there’s no competition at the highest level only collaboration. And two, if you’re not the type of person, I’m not going to work with you. So what does that mean? I don’t sell anything. I’m the buyer. People pay my firm, but I’m the buyer. I just buy the people I want to hang out with they happen to pay my firm. I don’t sell anything.
Nicole: Okay, that’s awesome. So tell us that business model one more time that you have.
Justin: Yeah, so created my entire business model based on how PR firms annoyed me for 20 years. So I saw a problem created the secret to building a successful global company is a very simple formula, because I just see patterns is you see a problem, you create solution to problem, problem solved. You execute the solution, you don’t just talk about it, you do it, and then successful global company. So all my firm does is solve the problem. So it works with any business size, any location any vertical. That doesn’t matter. That’s meaningless. My company just solves the problem.
So clients around the world, all verticals, except for politics, because it’s the opposite of visionary abundance, investment mindset. And then it’s for companies solopreneurs to come in as big as all state that doesn’t. That doesn’t mean anything. So again, all I hear over and over is we’re tired of being the best secret. And we want to be a news and media at a high level to create validity and credibility for our brand. And that’s all my firm does. It’s that bridge between here and here. It transforms companies from here to here. And since I only talked to the top performing entrepreneurs in the world, they get that they’re not going to there’s not going to ask what do you call surcharge? They don’t think like that. They only ask what is an investment with you look like?
Nicole: Yeah. So if somebody wants to go from here to there, and they want to work with Justin Breen, and they want to learn to be around somebody who has radical willingness, this abundant mindset, this visionary, how do they get in touch with you? And how do they find you? I assume we get your book. And again, it’s Epic Business, everybody. You can probably get it on Amazon. Is that right Justin?
Justin: Oh, yeah. Amazon, Barnes and Noble, Books A Million, Walmart, Target. Yeah.
Nicole: All those places. Okay. And then if they want to work with you, how do they get ahold of you give us your information?
Justin: Yeah, it’s interesting. Because, one, thank you. Yeah. Yeah, it’s like, never talked about the name of the company. Or, actually, you’ve talked more about my company and book which I’m thankful for then most people do because what it really doesn’t matter. Because that’s, that’s just a byproduct of real relationships. But the company’s called BrEpic. And I’m on LinkedIn. I have 25,000 followers plus on LinkedIn. So Justin Breen on LinkedIn. So what happens with this is the right people reach and the wrong people have no idea what I’m talking about. So I’m only concerned with the right people who get it and they’ll reach out.
Nicole: Okay, well, I’m thinking that my audience is full of right people. So reach out on LinkedIn for Justin Breen if you can’t find them. I know you can find me. And you and, Justin, any parting wisdom for the leaders that are listening? I’m so grateful you were on the podcast.
Justin: So you said the key word grateful. I start my day with a grateful journal to my wife every day. My wife is the exact opposite personality as me so love kindness rules, order meetings, all that whatever that is. That’s important, right? It’s a miracle. She married me. Yeah, let me just. Yeah, right. No, it is so. So I have two wonderful children. Right. Here’s, I’m just gonna read this to you. Because here’s my entire acknowledgments from the book. Okay, you know, people write these long acknowledgments and then okay, so mine is to my wife who has given me a wonderful life in every way imaginable.
Nicole: Oh, that’s awesome. Well pick up that picture back there on the table and put it up to your. We want to see this lady. Come on show us.
Justin: You my surprisingly normal family and our dog. So there’s me visionary wackadoo with my shop, I trademark that, by the way. that’s trademark. And then here’s my wonderful wife. This is our dog, Dr. Pepper. And this is Jake who’s mini me. He started his first business when he was seven. And this is Chase. He wants to be a navy seal. So that’s, that’s my family. And then so I would probably start
Nicole: He takes after grandpa.
Justin: Yeah. Oh, my God, my dad would be so proud of my children. All I know. That’s right. I know. And and thanks. Thank you so much for that, because I’m my oldest is named after my father. His middle name is Michael. My dad’s name is Mike. And that’s why I’m so close to my children. Because I know what it’s like to not have a dad around. And, you know, my dad died when I was 13. And, and he lived just long enough, like just barely long enough to where his advice started to sink in.
And this does answer your your question, but the one thing that he always would say is that the cream rises to the top, the cream rises to the top, the cream rises to the top so that I just worked with the cream that’s risen to the top of the people that will do what it takes to rise to the top and the willingness to do it. So that, if he had died when I was 10 or 11. I don’t think that would have sunk enough. But I was 13. So I got gotten just long enough. And before COVID, I spent more time with my sons than any das I’ve ever met, and I just spend more time with them.
Nicole: That is fantastic. And that’s also good advice for being the leader in your home. Spend some time with the kids. All right, Justin Breen, it’s been absolutely delightful and abundant to hang out with you. And I love visionaries. So I will have you back on the show in the future. We’ll talk more about how to have this mindset. I think we’ll focus it up that way next time. Thank you so much. It’s been great.
Justin: Thank you and I love that you incorporate vibrant into anything, becuase vibrant is a really good word that is not used enough.
Nicole: I agree. I totally agree. Y’all have a vibrant weekend.
Voiceover: Ready to up your leadership game? Bring Nicole Greer to speak to your leadership team, conference or organization to help them with her unique SHINE method to increase clarity, accountability, energy and results. Email speaking@vibrantculture.com. Be sure to check out Nicole’s TEDx talk at vibrantculture.com/TEDTalk.
