Are you capturing the real heart of your culture—or hiding behind polished posts? This week, Nicole Greer sits down with Corey Perlman, bestselling author of Authentically Social and founder of Impact Social Media. Together they explore how leaders, HR pros, and entrepreneurs can use social media to showcase the humans behind the brand, attract top talent, and authentically engage customers.
Corey shares his proven framework—five practical principles to help you stop chasing algorithms and start building community. From his “capture instead of create” mantra to his reminder that “the algorithms favor the bold,” you’ll learn how to humanize your brand, build belonging, and make your culture visible to the world.
Nicole and Corey swap vibrant stories—from bandanas and drum circles to hinge videos that went viral—and prove that authenticity, humor, and humanity are your greatest marketing tools.
Vibrant Highlights:
[00:04:00] Authentically Human: Corey explains how showcasing the “faces, voices, and stories that breathe life into your brand” builds community and culture.
[00:08:20] The Shiny Penny Syndrome: Focus your energy—don’t chase every new platform; master the one where your audience lives.
[00:25:00] Talk About Baristas, Not Coffee: Humanize your brand by spotlighting your people, not just your products.
[00:29:40] More Funny, More Money: Why humor and lighthearted content can make your culture magnetic.
[00:32:30] Be Down with OPP (Other People’s Posts): Engage, comment, and share—because every digital high-five fuels your culture and reach.
Connect with Corey:
Corey’s book: https://a.co/d/9uKfmhB
Corey’s speaking website: https://coreyperlman.com/
Corey’s business website: https://impactsocialmedia.com/
LinkedIn (personal): https://www.linkedin.com/in/coreyperlman/
LinkedIn (business): https://www.linkedin.com/company/impactsocialmedia/
FB: https://www.facebook.com/coreyperlman
IG: https://www.instagram.com/coreyperlmanspeaks/
X: https://www.X.com/CoreyPerlman
Listen at vibrantculture.com/podcast or wherever you listen to podcasts!
Learn more about Nicole Greer, The Vibrant Coach, at vibrantculture.com.
